Craig Campbell, Campbell Entertainment Group
New GAC Series Drafting Partners pairs artists and NASCAR drivers
Jason Michael Carroll and Scott Wimmer appear as first drafting pair
NASHVILLE, Tenn. – (March 27, 2008) – Country music and NASCAR go together like…well, like country music and NASCAR, according to the artists and drivers featured on Great American Country’s (GAC) newest one-hour series, Drafting Partners. Debuting April 9 (9 pm ET), Drafting Partners places country music artists who are NASCAR fans out of their element and sometimes into the driver’s seat at some of NASCAR’s most popular tracks and properties.
Each week, GAC pairs an artist with a NASCAR driver to learn more about America’s number-one motorsport and discover the artists’ similarities in “putting on the show,” families, and life on the road. Throughout Drafting Partners, the artists, drivers, and fans show some of their favorite country music videos.
“In the past year we’ve increased the number of shows relating to the NASCAR genre, and we’ve found the shows resonated well with our audience. In some instances, the artists, such as those featured in our new program, have been following the sport for years,” states Sarah Trahern, senior vice president of programming for GAC. “This program combines a series of things our viewers like best- country music artists, NASCAR and of course, music videos.”
Arista Nashville recording artist Jason Michael Carroll (best known for his hits, "Alyssa Lies" and "Livin' Our Love Song") teams with NASCAR Nationwide Series driver Scott Wimmer to host the first episodes. A long-time NASCAR aficionado, Carroll gets the tour of his dreams as Wimmer shows him Las Vegas Motor Speedway. The two witness the speed and athleticism of the pit crew for Wimmer’s teammate, NASCAR Sprint Cup Series driver Jeff Burton, watch the race from on top of the team’s hauler and sign autographs for fans at one of NASCAR’s most popular tracks.
"We had a great time," Carroll says, "and getting to hang out with Scott and take in the whole NASCAR experience was really amazing."
Derived from the racing technique where two cars run together “bumper-to-bumper” to use nature’s force to propel them faster, the drafting technique is something Carroll says country music artists can relate to in their careers.
“An example of drafting in our industry is when artists select opening acts for their tours. Sometimes you’re fortunate to play for an act on the same label (or team), and other times you align with an artist you admire who can help take you to the next level.”
Drafting Partners is produced by NASCAR Media Group and is the first GAC series solely dedicated to connecting country music and NASCAR fans.
“Throughout NASCAR’s 60 years, many drivers have been avid country music fans, and that continues today,” said Jay Abraham, Chief Operating Officer of NASCAR Media Group and Vice President, New Media and Content for NASCAR. “We’re proud to partner with GAC to take country music fans on a unique back-stage pass to NASCAR, and to give them a chance to see how the top personalities in our sport and country music are similar.”
For more on Drafting Partners, including more information on participating artists and drivers visit www.gactv.com.
About Great American Country
Great American Country is the leader in country music entertainment. GAC delivers to viewers the widest variety of country music, its artists and the lifestyles they influence. GAC broadcasts original country music programming, country music performance specials, live concerts, music videos, and is the exclusive television home of the Grand Ole Opry. GAC is available in more than 52 million households and online at http://www.GACTV.com.
About NASCAR Media Group
NASCAR Media Group is a marketing and entertainment company that creates and produces shoulder programming related to NASCAR, manages its media partnerships, and forges relationships to integrate the sport into mainstream entertainment. As the internal production and creative services company of NASCAR, NASCAR Media Group is the exclusive rights holder of NASCAR event footage. The Group leverages The Sight, Sound and Emotion of NASCAR through TV and film production, home video, licensed consumer products and premiums for the sports’ sponsors, tracks, teams and fans. To learn more, visit www.nascarimages.com.
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